Last week, city music fans and cultural mavens were abuzz about news that
Eduardo Kobra, an internationally acclaimed Brazilian muralist, would begin working on a five-story mural of Bob Dylan on the west façade of the 15 Building at Fifth Street and Hennepin Avenue in downtown Minneapolis. As the painting commenced, passersby marveled at the color and artistry — as well as the speed with which Kobra and his team materialized the mural.
Kobra is reportedly renowned for his bright color palette and bold use of line. His work also often pays homage to people with a particular association with a city or place, which is why he selected Dylan. (Kobra is also a fan.) Three Brazilian and two Minnesota-based artists helped with the production.
“Eduardo Kobra’s new mural will add an invigorating and colorful international artwork to the downtown Cultural District and Hennepin Avenue,” says Tom Hoch, president and CEO, Hennepin Theatre Trust, Minneapolis. The mural is a project of the Hennepin Theatre Trust. “At the same time, it celebrates Bob Dylan, who is not only one of Minnesota’s most admired native sons, but also a former owner of the Trust’s Orpheum Theatre.”
Dylan owned the Orpheum Theatre from 1979 to 1988 with his brother David Zimmerman. The 74-year-old icon from Hibbing has performed frequently at the Orpheum including three consecutive shows last fall. The Orpheum, located on Hennepin Avenue, is just down the street from the mural site, so its presence has particular resonance for Hennepin Avenue and for Hennepin Theatre Trust, which currently owns the Orpheum.
“Kobra was collaboratively selected for this project,” Hoch says. “Various people and muralists were under consideration, and Kobra soon became the obvious choice because he is renowned internationally, has a wonderfully colorful palette and great street credentials.”
The 15 Building is currently owned by R2 Companies and AIMS Real Estate, a business unit of Goldman Sachs Asset Management, which was involved in Kobra’s selection. The 15 Building is an historic Art Deco office tower constructed in the 1920s. More recently, it has become home to many creative loft-office users including Channel Z, Hunt Atkins, Bloom Health and Assemble
™.