The much beloved Art Outlet, formerly located on I-394 (or Highway 12 for long-time residents) in Golden Valley just west of Minneapolis, is back. Carter Averbeck, owner of Omforme Design at 24
th Street and Lyndale Avenue in Minneapolis, has teamed up with Greg Hennes, an art industry veteran and Art Outlet’s originator, for a two-week original art extravaganza at Omforme.
“Greg and I have banded our two small businesses together to bring back
Art Outlet, and to promote original art and affordable art buying,” Averbeck says. “We’ve been hanging art throughout Omforme’s space for the last week. We’ve got artwork all the way up to the ceiling!”
For many years, Hennes’ eclectic Art Outlet was a prime destination for purchasing original art at discounted prices. Hennes stocked more than 1,000 original works of art in diverse media—at up to 50 percent off retail prices. In 2010, Art Outlet closed after the building was sold.
Hennes currently owns the
Hennes Art Company in Uptown, a corporate and residential art consulting business that also offers custom framing and art brokering services. “But he has a lot of art,” Averbeck explains, “and reviving Art Outlet is something Greg’s been wanting to do for a long while.”
“Omforme already promotes local artists,” he adds. “So teaming to make art accessible to people who can’t afford retail price tags is something we both wanted to do.” Before opening Omforme, Averbeck experimented with several pop-up shops. So inserting Art Outlet as pop-up inside Omforme was a natural fit.
The pop-up Art Outlet includes works by a mix of local, national and international artists. “Name a style, a medium, a genre, and we’ve got it,” Averbeck says, from sketches, posters, prints and paintings to sculpture. A tag on each work includes information about where to learn more about the artist. Price points begin at $25.
The Lowry Hill East area, or LoHi, just south of downtown Minneapolis includes the Loring, Wedge and Lyn-Lake neighborhoods. In addition to Omforme—which offers a mix of vintage and modern pieces that Avebeck restores and updates with singular panache—unique boutiques like Serendipity Road and the Showroom are nearby.
Restaurants including French Meadow Bakery and Café, Bluestem Bar, Heyday and World Street Kitchen also generate a livable, vibrant neighborhood where people increasingly like to meet, eat and shop.
The temporary Art Outlet, which continues through January 30, “is another edgy, artsy, interesting small offering along Lyndale,” Averbeck says. “Slowly, LoHi is coming into it’s own.”
In fact, Omforme is doing so well, Averbeck is considering a move in the neighborhood to a new space up to five times the shop’s current size.