It's a little-known fact that Minneapolis-based Game Informer is the country's fifth-largest consumer magazine, according to a story
from Minnpost's David Brauer.
With 5 million subscribers, including many male readers in the 18-to-34-year-old age demographic, in some ways its reach surpasses People and Maxim, the story states. Game Informer
, which is available at checkout counters at GameStop
retail stores nationwide, grew by 33 percent in a period when so many other magazines declined.
The magazine's writers often preview games well before they're out, which associate publisher Rob Borem says is a huge advantage. "Our primary asset is still pulling down world exclusives," he states in the story.
"Sitting on a coffee table, desk, or kitchen counter, print is an evergreen," he says, adding, "We want to reflect that it's more of an art, celebrating the joy of the game."